When it comes to companies, it is all about what type of image that you want to present. In the case of Neon Green, it would appear that they are a company that is techno-conscious, fashion-conscious, and environmentally conscious.
I first saw them about a year ago, when I went to CTIA Spring 2010. They had these weird gold naked mannequins at their display that looked like props from the movie Goldfinger. Of course, what got my attention were their products.
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